Five ads you must watch if you are obsessed with marks/ competition
Every year, the fear of exams and the pressure to score excellent marks leads to severe health issues among students, some of them even committing suicides. In order to infuse a change in the current scenario, time and again, massive campaigns are being run by government and schools/CBSE. In the last few years, several companies (brands) too have joined in the movement. Result – Powerful and hard hitting advertisements conveying the message that marks/exams are not everything.
Below are some such ads which we think is a must watch for all those who fear scoring less marks, be it students, parents or teachers:
Bournvita – #LookBeyondMarks
This has been one of the successful campaigns of the company. Every year, they come up with a concept which forces a person to think. This year too, their ad found appreciation from one and all.
Mirinda – #ReleaseThePressure
The ad shows children writing to their parents telling them about their feelings, fear and stress in life due to the constant pressure to perform well in exams.
Tata Tea – #JaagoRe
The ad features a teenager who is accompanying his father while the two are on their way to school to collect the report card. The son is nervous. But the way his father addresses his concern is something that you must watch.
Classmate – #BeBetterThanYourself
The ad encourages students to compete with themselves and try to better than their yesterday. It urges both, parents and students, to not get in the trap of competing with other students.
Horlicks – #FearlessSongs
The emphasis of this campaign has been to ensure learning is fun. This time, the company roped in AR Rahman. He along with school students rap and dance to a song titled, Fikar Mat Karo (Don’t worry).
One can only hope that these ads are able to end our society’s obsession with marks.